Game changing ecommerce website design
For many years, the High Street chain ?Game? has enjoyed spectacular growth, luring boys of all ages (and may be a few girls as well) into their stores. Young people could buy new or used games and trade in their old ones. The stores were a great place of entertainment and turned over an enormous amount of business. For a while, Game cornered the market in retail games sales but in the last two or three years, buying games online has become the norm and although Game offered games online too, they were competing with a great many more online games suppliers, including Amazon, than they are in the High Street, where HMV is their only serious competition.
Perhaps Game has left it too late to adjust their retail model into a more competitive eCommerce solution.
Suddenly, all those prime High Street stores are a massive financial liability and although when they close it will put many people out of work and customers that like to browse for real will be disappointed, maintaining a High Street presence in the current climate is no longer financially viable.
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What is the eCommerce solution?
There is no doubt that people still like to go out shopping but habits have changed and are continuing to change. London Software suppliers of goods that pay for a High Street presence cannot offer the kind of deals in terms of price that online retailers can. Unfortunately, the online competition is quite happy for their online customers to examine goods in High Street stores and then buy the same goods cheaper online.
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If you can?t beat ?em, join ?em online
Retailers that have regarded their online operations as add-ons may find it easier said than done to develop a seriously viable online business. The truth is that the internet has created a whole new level of competition that did not exist for retailers before broadband became the norm in every home. The ecommerce genie is definitely out of the bottle and the only answer is to create the kind of ecommerce web site design that turns visitors into paying customers. To do that effectively requires custom software development that is the perfect fit for your business and for your customers, existing and new, rather than a one size fits all web design solution.
Custom software development can feel like a big investment but if your organisation were to fit out a new High Street store, the chances are that it would cost considerably more but interface with fewer customers.
Custom software that is designed and implemented by software developers that understand business can make a tremendous difference to your day to day operations online, especially if it is complemented by the latest search engine optimisation techniques and practices.
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