PC internet favourite location for home search in Japan

By Ken Y-N ( April 5, 2013 at 01:30) ? Filed under Lifestyle, Polls

The start of the new financial and university year this month also brings us to the house moving season, so this look by goo Research, reported on by japan.internet.com, into property searching is rather timely.

Demographics

Over the 8th and 9th of March 2013 1,085 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.2% of the sample were male, 16.4% in their teens, 17.9% in their twenties, 21.8% in their thirties, 16.4% in their forties, 15.5% in their fifties, and 12.0% aged sixty or older.

The three times I searched for a flat in Japan, the first two times were with the aid of my employer filtering offerings from an estate agent, and the third time was via fliers that came through the door, not really the most high-tech method available!

Research results

First of all, 102 people, or 9.4% of the sample, were planning to move in the near future; this near future was defined as by the start of the coming financial year, or roughly within the next month. They were then asked the following.

Q1: Of the following information sources that you have used to search for accommodation, which has been the best for you? (Sample size=102)

Housing infomation site	46.1%
Estate agent	28.4%
Housing information magazine	9.8%
Introduction from friends	7.8%
Housing information app	2.0%
Other	5.9%

Q2: Of the following that you have used (are using) to search for accommodation, which have you used the most? (Sample size=102)

PC	78.4%
Smartphone	13.7%
Tablet	1.0%
Feature phone	0.0%
Other	6.9%

When asked what was (is) important when they have been (are) searching, top was the rent, with 74.5%, next was size of property with 55.9%, then closeness to work, schools, etc with 49.0%, year built with 44.1%, number of rooms with 41.2%, and whether there is a deposit or key money with 38.2%.

Read more on: accommodation,goo research

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