Business School Presenting ? ?This means that . . .?

?This means that . . .?

These three words hold incredible promise and potential for your business presentation.

And yet they?re omitted more often than not.

In fact . . . they are much too rare.

The Most Obvious Thing . . .

One of the biggest problems I see with student business presentations is the hesitancy to offer analysis and conclusions.? Instead, I see slide after slide of uninterpreted information.

Numbers.

Pie-charts.

Facts.

Lots of reading from the slide by the slide-reader-in-chief.

Raw data or seemingly random?information is offered up just as it was found in the various consulted sources.

You interpret your work for the audience

This may be because young presenters receive little instruction on how to?synthesize?information in a?presentation segment into a cogent expression of ?Why this is important.?

As a result, these presentations present the?illusion of?importance and gravitas.? They look like business presentations.? They sound like business presentations.

But something?s missing.

The audience is left to figure it out for themselves.

The audience is left to figure out what it all means.? Left to interpret the data, to judge the facts.

In other words,?the presentation is subject to as many interpretations as there are audience members.

Does this sound like a formula for a persuasive and powerful presentation that issues a firm call-to-action?

Of course not.? This is a failed presentation.

You know it, and it seems obvious.? But still, I see it more often than not.

If you find yourself in this fix, delivering ambiguous shows that draw no conclusions, you can remedy this with three little words at the end of each segment of your presentation.

?This means that . . .?

How it works

At the end of your explication of data or information, you say something like this:

?This means that, for our company, the indicators displayed here suggest a more aggressive marketing plan than our current plan.?

Or this:

?These figures indicate that more vigilance is needed in the area of credit risk, and for our department, this means that we must hire an additional risk analyst to accommodate our heightened exposure.?

See what this does?

You hand the audience the conclusion and recommendation that you believe is warranted.? You don?t simply assume that the audience will get it.? You don?t leave it up to your listeners to put the puzzle together.? That is what you are paid to do, and do it in your presentation.

You are tasked with fulfilling the promise and potential of your presentation.? Don?t shrink from this task.

Instead . . . relish it.

Try it.

If you do, this means that you will?invest your?presentation with power, clarity,?and direction.

For other sharply drawn direction in delivering especially powerful business presentations, consult The Complete Guide to Business School Presenting.

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Source: http://www.ihatepresentations.com/this-means-that/

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